Executive Summary (1-3 pages)
- Your business idea or concept
- The target market and size
- The target customers
- Your competitive advantage
- Barriers to entry
- Estimated year of breakeven profitability
- Three years of estimated revenues and net income
- Your funding requirements
- Business Overview
- Company description and business model
- Value proposition- financial
- Current status
- Current or committed funding and all funding sources
- The Market Opportunity (the problem, the customer's pain)
- Why is this such a great idea? Define the problem, describe the pain
- Competitive analysis (how the problem is not being solved by competitors)
- Market Solution
- Product or service
- Description of a working model or prototype, if appropriate
- How you will remove the pain, solve the problem
- Ability to create barriers to entry
- The Market
- Identification of customer(s)
- Market size, analysis and forecast
- Industry analysis and forecast
- Management Team
- Founders and key management
- Industry experience, education
- Financial Analysis
- Outline overall financial model with detailed projections through Year 3
- including pro forma cash flow and budget analysis
- Other analysis, as appropriate (i.e. break even analysis)
- Discuss assumptions and capital requirements
- Funding request